Uncle Ben
Although you might have thought of uncle Ben from Spiderman first, the “other” uncle Ben (the face behind one of the top U.S. food companies) is also a fictional creation. The man photographed as the great uncle is actually someone called Frank Brown, a restaurant manager. As he is a friend of the president of the food company, getting his name on the packaging was as simple as striking up a deal for his likeness to be used.
Uncle Ben
Juan Valdez
Good coffee is synonymous with Juan Valdez, a name that people assume to be associated with the high-end coffee brand he is affiliated with. As it turns out, Juan doesn’t exist at all, and is a mere figment of the imagination of Doyle Dane Bernbach. The name was used in order to refer to the origins of the coffee beans supplied by the company, which are grown and harvested in South America. There might be millions of real Juan’s in the world, but this one isn’t.
Juan Valdez
