China – Pale Skin
It may sound paradoxical to many individuals in the Western world who yearn for a golden tan, but other countries throughout the world believe that having pale skin is a symbol of beauty —China, for instance — and thus encourages it.

China Pale Skin
Most of those beauty products available in this nation contain some form of bleaching chemical in order to achieve this whiter skin tone. Chinese individuals will also make an effort to avoid the sun or utilize face masks in order to acquire the skin tone they prefer.
