Juan Valdez
Good coffee is synonymous with Juan Valdez, a name that people assume to be associated with the high-end coffee brand he is affiliated with. As it turns out, Juan doesn’t exist at all, and is a mere figment of the imagination of Doyle Dane Bernbach. The name was used in order to refer to the origins of the coffee beans supplied by the company, which are grown and harvested in South America. There might be millions of real Juan’s in the world, but this one isn’t.
Juan Valdez
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